14 February 2009 - To Sime Darby Healthcare chief executive officer Elaine Cheong Pek Yin, one of the ways for Malaysia to better compete with Singapore and Thailand is to have a central government agency headed by an expert on dynamic medical and healthcare marketing and promotion.
This can boost the efforts to brand Malaysian healthcare in a coordinated and systematic manner.
“Medical travel to Malaysia should be seriously acknowledged as a vital source of tourism revenue for the country.
“Hence, concerted efforts must be made to ensure that healthcare providers in Malaysia are internationally accredited and that they subscribe to a high level of clinical and service excellence, besides having superior technology and patient-oriented facilities,” she says.
Sime Darby Healthcare comprises Sime Darby Medical Centre Subang Jaya, Sime Darby Specialist Centre Megah and Sime Darby College of Nursing & Health Sciences.